EST. 1833 - NEW SALEM, ILLINOIS
Three areas of expertise. One operator.
Lincoln, Berry, & Co. works where sales, marketing, licenses, compliance, and supply meet - for wine, beer, spirit, & RTD producers, hospitality groups, national retail, and the agencies that support or regulate them.
PRACTICE AREAS
The same discipline, applied to three worlds.
WHY THE NAME
More than a General Store or Tavern. Part of a legacy.
In 1833 the frontier firm of Lincoln & Berry held a license to sell liquor at its New Salem store — a business that supplied a town, fed and lodged travellers, and answered to the state for the privilege of doing so. Abraham Lincoln is believed to be the only US President to ever hold a liquor license in their name. The reputation and anecdotes that created the “Honest Abe” moniker also trace back to the President’s early years as a store clerk and business owner at the Lincoln Berry General Store and Tavern.