EST. 1833 - NEW SALEM, ILLINOIS
Multiple areas of Expertise in a One Stop Shop…or Tavern!?
Lincoln, Berry, & Co. works in the wine, beer, spirit, functional and RTD beverage space, providing brand owners, hospitality groups, national retail, and the agencies that support them with critical services including sales support, distribution management, retail management, marketing, licensing, compliance, and administration
PRACTICE AREAS
The same discipline, from concept to shelf.
BEVERAGE
CONCEPT &
DEVELOPMENT
RETAIL
ON & OFF RETAIL
MANAGEMENT
ADMIN
BACK OFFICE
& COMPLIANCE
DISTRIBUTION
EXPANSION &
MANAGEMENT
WHY THE NAME
More than a General Store or Tavern. Part of a legacy.
In 1833 the frontier firm of Lincoln & Berry held a license to sell liquor at its New Salem store — a business that supplied a town, fed and lodged travelers, and maintained compliance with the local and state governments. No doubt, a valuable education in the trade for a future President.
The reputation and many of the anecdotes that created his “Honest Abe” moniker trace back to these early years when Abraham Lincoln first worked as a store clerk and then ultimately found a partner and went into business for themselves opening the Lincoln Berry General Store and Tavern.